Privacy Policy

HELM AG (hereinafter “we” or “Controller”), Nordkanalstrasse 28, 20097 Hamburg, Germany is responsible for this website.
Our Data Protection Officers can be contacted via the following e-mail address: datenschutzbeauftragter[at]helmag.com.

1. Definitions

The terms “personal data” or “data” refer to all information related to an identified or identifiable natural person. “Identifiable” means a natural person who can be identified directly or indirectly, in particular through an identifier such as a name, an index number, location data, or one or several characteristics that are an expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.

“Data subject” means an identified or identifiable natural person, such as you yourself.

“Controller” refers to the natural or legal person, public authority, agency or other body that solely or jointly with others determines the purpose and means of the processing of personal data.

“Processing” or “process” refers to all manual or automated procedures carried out, or all such series of procedures related to personal data such as the gathering, collation, organization, assignation, saving, adjustment or modification, selection, calling up, use, provision of access through transfer, dissemination or any other means of making data available, comparison, linking, limitation, or deletion. In the following, processing refers to the relevant activity.

“Processor” is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the Controller.

Further, the terms used in this Privacy Policy correspond to those used in Art. 4 of the European General Data Protection Regulation (“GDPR”). Please see for additional and deviating requirements according to your local law Sec. 7 of this Privacy Policy.

2. Processing Your Data

We process the personal data that you make available to us via our website or via e-mail in the manner described in the following.

2.1 Website visit

When you visit our website, your browser automatically sends us information that is then temporarily saved in a logfile. This information includes your IP address, the date and time of your visit, time deviation from GMT, HTTP status code as well as the domain name of the website from which you visited ours (referrer URL). We process these data to ensure the correct display, use, stability and security of our own website.
The legal basis for the data processing is Art. 6 para. 1 p. 1 lit. f GDPR. The legitimate interest consists in the above-mentioned data processing purposes.
Additionally, we use cookies on our website. Further information on these is available below under section 2.4 of this Privacy Policy.

2.2 Contacting us via the Contact Form

Should you have questions about our products or regarding other matters, we provide the option of contacting us via the Contact Form (link on the upper right side). In this context we process your personal data (name, address, telephone number, e-mail address, details regarding your company and position) in order to provide you with an individualised response to your request.
Within this, the processing of your data either is necessary to carry out pre-contractual measures with you (Art. 6 para. 1 p. 1 lit. b GDPR) or is based on our legitimate interest in responding to your enquiry (Art. 6 para. 1 p.1 lit. f GDPR).

2.3 Contact via e-mail

You also have the option of contacting us via e-mail should you have questions regarding our products or other enquiries. We process your data, i.e. your e-mail address, destination address, IP address, e-mail programme, date and time of your e-mail, the content of your e-mail as well as the information you provide to enable us to respond to your enquiry individually.
Within this, the processing of your data either is necessary to carry out pre-contractual measures with you (Art. 6 para. 1 p. 1 lit. b GDPR) or is based on our legitimate interest in responding to your enquiry (Art. 6 para. 1 p. 1 lit. f GDPR).

2.4 Information and advertising

You may send us your personal data both digitally via our website [at XY] and locally at trade fairs and similar events by means of our Contact form, in order to receive information and advertising regarding our current products and services, as well as to receive information about access to HELM AG farm management digital platforms by post, telephone or e-mail. Depending on your respective request we process the following data:

• First name, surname, title
• Physical address
• Your preferred contact details (telephone no., mobile no., e-mail)
• Your preferred crops
• Your preferred business sector.

To send you information and advertising we apply the Double-Opt-In procedure. This means that we only send information and advertising to your e-mail address after you have confirmed your assent by clicking on a link we send you, in reply to an e-mail enquiry from you.

The gathering of the abovementioned personal data serves the purpose of sending the relevant information and advertising to the right target groups. The legal basis for processing your personal data is your consent (Art. 6 para. 1 p.1 lit. a GDPR).

To provide information and advertising we use the service provider Salesforce. To select the right e-mail attachments and select the right recipient target group for specific information and advertising, data is transmitted to Salesforce (Salesforce.com Germany GmbH, Erika-Mann-Straße 31, D-80636 Munich) and processed there. We have a contract with Salesforce that governs the processing of such contractual orders. Salesforce processes your personal data in the USA based on additionally agreed standard contractual clauses in accordance with Art. 46 Abs. 2 lit. c GDPR. Additionally, when processing data outside the European Union, Salesforce commits to complying with binding internal data privacy regulations in accordance with Art. 46 Abs. 2 lit. b GDPR (‘binding corporate rules’), in order to guarantee an appropriate level of data protection.

3. Use of cookies

3.1 What cookies are

We use "cookies" on our website. These are small text files that are stored on your computer or other end devices such as your smartphone or tablet. Cookies store certain information (e.g. your preferred language or page settings), which can be sent back to us by your browser when you visit the website again (depending on the lifespan of the cookie). Cookies help us to design our website so that it meets the needs of users and to optimise it continuously. We also analyse how you use our website so that we can improve it to better match your interests.

3.2 Which cookies we use

We use so-called technical cookies – absolutely necessary cookies, without which the functionality of our website would be limited – and optional cookies for the purposes of website analysis and marketing.

Session cookies show us, for example, if you have already visited individual pages on our website. Session cookies are automatically deleted when you leave our website.

We also use temporary cookies, which are temporarily stored on your computer or other end device. These cookies show us the data you entered on a previous visit to our website and which settings you have selected; this means that you do not need to do this again.

We also use tracking cookies to statistically record the use of our website in order to optimise our website.

The use of cookies by us may involve the processing of your personal data; i.e. your IP address and information about what interactions you have with our website. The processing of your data in connection with your use of our website for the above-mentioned purposes is based on our legitimate interest in fulfilling the purposes mentioned above and below (Art. 6 para. 1 sentence 1 lit. f GDPR) and/or – where required by law – your consent (Art. 6 para. 1 sentence 1 lit. a GDPR).

3.3 Subject to your consent

The processing of personal data by Usercentrics is based on Art. 6 para. 1 lit. f GDPR. This authorisation permits the processing of personal data within the scope of the "legitimate interest" of the controller, unless your fundamental rights, freedoms or interests prevail. Our legitimate interest lies in analysing the use of our website.

The data provided and used is collected and stored in a completely anonymised form. This data may also be stored outside Germany or the European Union.

When implementing and using analysis tools and tracking technologies, we anonymise personal data as quickly as possible either on the part of the provider, governed by corresponding contracts, or as part of our initial use, so that the right to information on your part cannot be exercised for all of the technologies listed below.

You can prevent the transmission of such data by implementing the appropriate settings in your browser or the apps or the operating system environment for this, but this may lead to problems when calling up, operating or using the content or service offered.

4. Services of Third Parties

4.1 Google Web Fonts

On our website we use so-called web fonts, which are provided by Google in order to uniformly display fonts. The provider of the service is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). When you access a website, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.

For this purpose, the browser you use must connect to the servers of Google. This allows Google to obtain information that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of an uniform and pleasant presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

If your browser does not support Google Web Fonts, a standard font from your computer will be used.

You can find further information about Google Web Fonts at developers.google.com/fonts/faq and in the Google privacy policy: https://www.google.com/policies/privacy/.

4.2 Google Maps

Our website uses the Google Maps map service via an API. The provider of the service is Google LLC, which has already been introduced above.

To use the functions of Google Maps it is necessary to store your IP address. This information is usually transferred to and stored at a Google server in the USA.

The use of Google Maps is in the interest of an attractive presentation of our online offers and an easy findability of the places we have indicated on the website. This constitutes a legitimate interest in the sense of Art. 6 para. 1 lit. f GDPR.

More information on the handling of user data can be found in the Google privacy policy: https://www.google.de/intl/de/policies/privacy/.

4.3 YouTube

We have integrated a YouTube video into our German online offer, which is stored at www.YouTube.com and can be played directly from our website. The video is embedded in "enhanced privacy mode", which means that no data about you as a user will be transferred to YouTube if you do not play the video.

By visiting the website, YouTube receives the information that you have accessed the relevant subpage of our website. In addition, the data collected during the informative visit to our website is processed. This happens regardless of whether YouTube provides an user account through which you are logged in or whether no such user account exists. If you are logged in at Google, your data will be assigned directly to your account. If you do not wish to be associated with your profile on YouTube, you must log out before activating the button. YouTube stores your provided data as user profiles and processes them for purposes of advertising, market research and/or demand-oriented design of its own website. Such an evaluation is carried out in particular for the purpose of providing advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right.

By integrating the YouTube video into our online presence, a connection to the Google Double-Click network is automatically established when you visit our website. Cookies are not set in the browser as a result. If, however, Double-Click-Cookies are already stored in your browser, they will be transferred with the request. According to the information from YouTube, a data transfer only takes place when you play the video.
Further information on the purpose and scope of data collection and its processing by YouTube can be found in the privacy policy of YouTube. There you will also find further information on your rights and setting options to protect your privacy: https://policies.google.com/privacy.

4.4 Vimeo

We use a video-player service of Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA, in order to play webinars. This processing is based on Art. 6 para. 1 lit. f GDPR. Therewith, we pursue our legitimate interest in increasing your user experience at our website and optimizing our online services.

When using the service, your browser communicates directly with Vimeo Inc. For more information, please refer to the privacy policy of Vimeo Inc., which you can access on the following website vimeo.com/privacy. There you will find information about your rights and settings regarding data protection.

4.5 Transfer of personal data to third countries

The aforementioned service providers that we use may transfer some of your personal data to the USA and, thus, outside the European Economic Area.

The transfer of your data to the USA by Google is based on so-called EU standard contractual clauses.

5. Access to Your Data and Transfer to Third Parties

The employees of HELM AG and its affiliates have access to your data.

Additionally, we commission third parties to carry out data processing on our behalf (as Processors). In such cases their contractual relationships with us are governed by the requirements of the applicable data protection law.

We transmit data required for the provision of freight and transportation services to our freight and transport service providers.

Otherwise your data will not be transferred to third parties (as Controllers); unless we specifically inform you of this in advance and such data transfer to third parties is permitted under an applicable statutory provision (e.g. your explicit consent, the execution of a contract, or on the basis of other statutory provisions), or we are legally obliged to make this data available to fulfil an applicable statutory requirement.

The following third party companies are working for us as Processors:

Support
sitegeist Media Solutions GmbH
Poßmoorweg 2
22301 Hamburg (Germany)

Provider
MILLEMEDIA GmbH
Borselstrasse 3
22765 Hamburg, Germany 

Distribution of information and advertising
Salesforce.Com Germany GmbH
Erika-Mann-Straße 31
80636 Munich (Germany)

6. Duration of Data Storage

As a general principle we only store personal data until the originally intended and approved purpose of collection and storage has been fulfilled.

Notwithstanding the above general principle, data is not deleted if this information is necessary to fulfil a statutory obligation that we are required to uphold. For instance we are subject to statutory commercial as well as taxation data-storage provisions that require certain data to be stored for up to ten years under applicable local law.

7. Your Rights

You have the following rights:

• the right to be informed about and have access to your personal data we process (Art. 15 GDPR)
• the right to have your personal data that we process rectified and / or completed (Art. 16 GDPR)
• the right to have your personal data we process erased (Art. 17 GDPR) or to restrict its processing (Art. 18 GDPR)
• the right to data portability (Art. 20 GDPR).

You have the right to lodge an official complaint with the responsible supervisory authority.

Under the provisions of Art. 21 para. 1 and Art. 21 para. 2 GDPR you have the right to object the processing of your personal data based on our legitimate interests (Art. 6 para. 1 lit. f GDPR) at any time.

If you have consented to the processing of your personal data, you have the right to withdraw this consent at any time.

To exercise these rights please e-mail our Data Protection Officers using the contact details provided under Sec. 9.

8. Security of Your Data

To ensure the security of your personal data we have implemented appropriate technical and organisational measures in accordance with Art. 32 GDPR. We take technical and organisational safety measures in order to ensure that the processed personal data is protected against loss, manipulation, destruction and unauthorized access. Our security measures are constantly improved according to the technological development.

9. Local Law Requirements

Social Media Rules of Engagement
The HELM Agro US Facebook page is designed to celebrate the HELM Agro US community, share updates on our products and encourage engagement among our followers. We encourage an open sharing of ideas and experiences, while reserving the right to remove posts that violate our rules of engagement.

In the spirit of Facebook, we welcome your comments, praise and feedback. However, our Facebook page is not an official customer service channel. If you need help, the best things to do are call 813-621-8846 or email connect@helmagro.com.

Please don’t s share personal information on our Facebook page. 

No References to Personal or Corporate Promotion
Any comments or posts promoting specific products, services offered, or company promotion will be removed from the page. This content is something that should be shared on a personal or corporate Facebook page, not on HELM Agro’s page.

No Inflammatory Speech
HELM Agro US seeks to provide an open forum for discussion. The page is not a place to share inflammatory comments that could negatively impact others. Any language that is insulting or motivated by harmful personal agendas will be removed.

No Off-Topic Comments
Content and opinions shared on the page should be relevant to the topics posted. Any conversations that are irrelevant to the topic being discussed, spam or intentionally defamatory will be removed from the page at our discretion.

Original Content
By participating on HELM Agro’s Facebook page, you arrant an represent t at your photographs, posts, and/or stories: (a) are unpublished, truthful in all respects, original, do not violate any law or regulation and do not infringe or violate any third-party rights, including but not limited to the rights of copyright, trademark, privacy and publicity; and (b) do not include watermarks, signatures and copyright notices.

No Inappropriate Images
We reserve the right to remove any images that show unethical treatment of people, animals or any other harmful imagery. 

HELM Agro US Reserves the Right to Content Posted to the Page
By posting images and content on our page, you give us unlimited rights to use those materials for any purpose, including promotion and marketing. We also reserve the right to manipulate images in any way; including, but not limited to, cropping, editing and touching up.

10. Contact

Should you have any queries or comments regarding data privacy please contact our Data Protection Officers via e-mail (datenschutzbeauftragter[at]helmag.com).

The further development of the internet requires us to update our Privacy Policy. We will publish all required changes on this website.

Hamburg, Germany – 22.04.2021